What
exactly is it that classifies certain businesses – such as
multi-level marketing businesses, adult websites, online
gambling and casinos to name a few – as high risk?
These
merchants are considered high-risk for several reasons:
1.)
Online casinos, gambling, adult websites, etc. tend to be
high-volume merchants. They do a lot of business every day,
making it harder to keep track of transactions and instances of
fraud more likely than other merchants due to sheer volume.
2.)
Some of these high volume merchants – particularly the casinos
and the gambling – are dealing with vast sums of money changing
hands on a daily basis.
3.)
High risk merchants and high volume merchants normally do all of
their business over the internet, requiring personal information
(names, addresses and most importantly, credit card information)
to be transmitted electronically and possibly vulnerable to
hackers and identity thefts.
Banks
are often hesitant to take a chance on high risk merchants and
high volume merchants because of this increased risk of
fraudulent activity. Adult themed websites (videos, sexual
goods, etc.) have an especially hard time getting approved for
merchant accounts because they have a high instance of charge
backs – credit card payments made with stolen cards that have to
be returned after the charge has been processed. Adult
websites can also have a social stigma attached to them that
makes banks reluctant to approve them for merchant accounts –
although the goods and services on the website might be
perfectly legal, a bank can argue that children can be exposed
to the website, to name one example.
Because
banks are so reluctant to take chances on high risk merchants
and high volume merchants (no matter how profitable those high
risk merchants might be), it is extremely hard for the merchant
to get approved for a merchant account. Even when they do get
approved, they often have to pay exorbitant fees due to the risk
involved.
Luckily, as the amount of online businesses needing the
capability to process payment has increased, so have the number
of credit card processors offering services to high risk
merchants. The fees for these accounts will still be higher than
the fees for the average merchant account – however, the high
risk merchant will have a wealth of resources (such as the
ability to process foreign payments and a customer service team
to help them through any questions about their statements or
transactions) that the merchant would not have with a “normal”
merchant account.
High Risk Processor specializes in High Risk
Merchant Accounts, High Volume Merchant Accounts and Offshore
Merchant Accounts. High Risk Merchant Accounts can include mail
order, telephone order, adult industry, direct marketing
industry, dating, online dating, escort services, outcall
services, travel, telecom, timeshares industry, herbal
supplements, diet programs, subscription services, membership
services, membership clubs, ticket sales, MLM merchant accounts,
multi-level marketing merchants, bail bonds, pawn shops, water
filtration systems sales, collection agencies, auto rental, rare
coin shops, computers, custom design products, software sales,
detective services, door to door sales, massage parlors, gun
shops, hair restoration services, cosmetic surgery, high ticket
sales, high volume merchant accounts, home based businesses,
fortune tellers, infomercial merchant accounts, insurance
products, investment products, custom jewelry sales, multi level
marketing, MLM, phone sales, internet businesses, seminars,
schools, education, sports collectibles, used auto sales, water
purifier sales, weight loss centers, vitamin stores,
international merchants, companies facing high chargebacks, etc.