How Increased Online Security Measures Affect Your Internet Business

Increasing Online Security Policies

Every savvy business person is interested in learning new ways to improve their organization, increase profits and reduce operational costs. High risk merchants, therefore, are always open to implementing new online security measures that will help them reduce their chargebacks and continue to build their business credit. Measures to reduce fraud include:

·         Using the Address Verification System (AVS) to verify domestic addresses

·         Making shipping policies more stringent, including requiring a street address for delivery

·         Posting online warnings against fraud on the business’ home page as well as on every shipping page

·         Verifying orders, including implementing a policy to randomly call customers prior to completing the order 

Of course, no merchant who wants to offer high quality customer service is interested in creating such strong policies if they do not consistently reduce their chargebacks and fraud cases. So, how can these security measures improve the way high risk merchants run their business? 

Reduce Fraud

The most important reason why merchants who run high risk businesses need to consider creating tougher online security measures is that these policies can greatly reduce the instances of fraud their organization experiences. This fraud reduction occurs because:

·         Would-be thieves are wary of actually speaking to the business they are trying to steal from; which means that a possible phone call to verify orders is a very frightening prospect for them. Further, reminders of fraud prosecution clearly posted on the site will sometimes be enough to ward off a large number of fraudulent customers.

·         High risk merchants who have a very strong address verification policy will often find that they significantly reduce fraud cases. This reduction occurs because individuals who are trying to use a stolen credit card will need to use a different shipping address than the billing address used for the credit or debit card. 

Reduce Operating Costs and Increase Profits

Merchants who use high risk processors are often faced with higher transaction costs and perhaps re-occurring monthly fees that can really add up over time. If these same high risk merchants are able to reduce their fraud cases, in particular their chargeback cases, they will often be able to build up a successful line of positive credit and begin to look for traditional domestic or offshore merchant accounts. In order to reduce their costs and increase profits, high risk merchants will need to demonstrate the following:

·         A strong history of fraud prevention and prosecution

·         A low rate of chargebacks

·         A relatively stable volume of sales; however, this does not mean that these merchants are not able to steadily increase their sales volume

High Risk Processor is a company that specializes in High Risk Merchant Accounts, High Volume Merchant Accounts and Offshore Merchant Accounts. High Risk Merchant Accounts can sometimes include such industries as mail orders, telephone orders, adult entertainment industry items, direct marketing transactions, online dating and escort services, outcall services, travel, telecom companies, timeshares industries, herbal supplements and weight loss programs, magazine subscriptions, membership services and clubs, ticket sales, multi-level marketing merchant accounts, bail bonds, gun shops, pawn shops, rare coin businesses, water filtration or purification systems, collection agencies, auto rentals, computer sales, custom design products, software and hardware sales, detective services, door to door sales, massage parlors, hair restoration services, cosmetic surgery clinics, high ticket, high volume merchant accounts, home based businesses, fortune tellers, infomercial merchant accounts, insurance and investment products, custom jewelry designs, phone sales and internet businesses, seminars, schools, sports collectibles, used auto sales, diet centers and vitamin and herbal supplement stores, international merchants, companies facing a high number of chargebacks, and others.