In the modern day, there is stiff competition to keep customers satisfied. Small business owners usually try to create new ways of keeping their customers happy by offering promo codes and deals in addition to using social media platforms. However, frantically using new strategies to compete in your industry can be futile.
Businesses should consider certain basic human elements if they want to understand and retain customers.
People prefer the status quo
It may seem like to keep your customers happy; you should regularly mix things up. However, for most people, constantly changing your services can be confusing. Therefore, companies will hold to what they like and know instead of seeking something new.
Of course, you can recommend new services or products if you think they can suit a certain client, but don’t go beyond that.
Assume everyone is lazy
Create improvements that will benefit the customer and those that require little effort from them. Therefore, if you choose to make any improvements to your offerings, stick with what will make things much easier for your clients. Humans are generally lazy and tend to look for the most efficient and quickest way to do something.
Peer pressure motivates
Do you want clients to keep coming for more? Make it known to them that you’ve other happier clients. This is because peer pressure will keep customers motivated in your business. Therefore, add testimonials to your website as proof of happy customers.
In addition, use the social media to improve visibility. Encourage buzz around your offerings. When customers see activity on Twitter or Facebook, they are likely to like, share or comment on the company’s updates.
Of course, there’re other ways that companies can use to keep their customers loyal and happy, but using these three can enable you to craft a business model around great human aspects.