One of the challenges faced by small business owners is the inability to develop content for marketing their services or products. If you are a businessperson and your company is still developing, it is seldom to have a marketing budget with you. However, it is still possible to market your services or products effectively on your own.
Recently, we were celebrating the Christmas and New Year holidays and such moments create an environment for engaging and creative marketing strategies. Leverage all holidays whether they relate to your business directly or not, and use them as opportunities for promotion.
You can leverage a holiday to drive sales in these three ways:
Provide customer specials
When a company offers deals to its existing customers, it enables them to consider continuing with the services offered by the company. While you can provide deals on any day of the year, it feels more special when you do this during a holiday. Part of the success of big companies, particularly those online (think eBay and Amazon), is that it’s super easy to get discounts with them. Raise, for example, offers discount vouchers for many online retailers, helping to attract consumers who keep coming back for more and more.
Spice up your marketing materials
During the holiday, freshen up the existing pamphlets, brochures, and logos. Use holiday-specific colors, fonts and themes to spice them up. For instance, in October, you can reach out to your customers using Halloween-themed emails that offer “scary” discounted prices on most of your services.
Entice the prospective clients
Leverage a holiday such as New Year or Easter to reach out to a new audience. Start a blog, create a social media page, or set up Facebook ads to pull a new crowd.
Take every holiday as an opportunity to do something new. Set up your holiday calendar at the beginning of every year. This will give you enough time to prepare for every essential date.
Any holiday is a great way to be active on social media, enlighten your future and current customers about your company, and make your brand outstanding.